Tractive CAT 6 Mini Custom Song Adaptation

“I Like to Find My Cat at Random Times of the Day to Say Hi” began as a recurring Kodiak series and grew to more than 100 million cumulative TikTok views across its episodes. It later became part of Kodiak’s original-music work, which created an opportunity to bring the format back into a Tractive campaign in a new way. For the CAT 6 Mini launch, I reworked the lyrics specifically around the product and built the video around features such as location tracking, sleep and activity insights, and territory tracking. The result was not a fully separate brand song, but a custom lyrical adaptation of an established Kodiak concept—showing another way original music can work inside a campaign. A brand can commission something entirely new, or an existing creator format can be rewritten and reshaped around a product while still feeling familiar to the audience.