ORIJEN
Have You Ever Tried Making a Cat Food Ad With an Actual Cat?
Kodiak’s first ORIJEN campaign turned the realities of filming a cat food ad with an actual cat into the creative concept itself. The selected sponsored video reached 720.2K views on TikTok, with a window of paid amplification on TikTok and Instagram.
Campaign Goal
Feature two ORIJEN cat food products—dry food and wet food—in the same sponsored short-form campaign while creating multiple creative options for the brand. The goal was to make both products visible and memorable without losing the natural, entertaining style of Kodiak’s content.
Creative Process
The campaign initially asked for several creative variations featuring both its dry and wet cat food. Alongside the requested concepts, I made an additional version inspired by what was actually happening while I was trying to film the ad: making polished cat-food content with a real cat can be unpredictable. That became the joke and the hook behind “Have You Ever Tried Making a Cat Food Ad With an Actual Cat?” It wasn’t the concept that had been briefed, but ORIJEN preferred it to the other options and chose it as the campaign creative. The TikTok reached 720.2K views, and the campaign also ran with a window of paid amplification on TikTok and Instagram.
Deliverables
Sponsored short-form video featuring ORIJEN dry and wet cat food; multiple creative variations; 30 days of paid amplification on TikTok and Instagram
738.6K
Cumulative views across social platforms
Have a campaign in mind?
Kodiak and Caleb are available for select partnerships involving creator campaigns, sponsored content, UGC, outdoor and lifestyle video and photography, original music, and paid social creative.