Hipcamp
Hipcamp Has Everywhere to Camp
A four-part Hipcamp comedy series created through @CalebLivesOutside, turning a 10-day road trip using only Hipcamp properties into four distinct branded skits. The campaign highlights a broader range of scripted outdoor and travel storytelling beyond Kodiak-specific content.
Campaign Goal
Show the variety of places available through Hipcamp while building the brand naturally into entertaining outdoor-travel content. Rather than creating one traditional destination ad, the campaign used a 10-day Hipcamp-only road trip as the setting for a series of comedy skits.
Creative Process
This project was built around a 10-day road trip where I stayed exclusively at Hipcamp properties and turned the experience into four separate comedy skits for @CalebLivesOutside. Each piece used the trip and the different camping environments as the setting for its own joke or scenario, allowing Hipcamp to stay present throughout the campaign without every video feeling like the same ad repeated four times. The campaign was part of an existing relationship with Hipcamp rather than a first collaboration, and that relationship has continued into additional work afterward. I wanted to include this project in the portfolio because it shows a different side of my creative work: scripted comedy, outdoor storytelling, and brand integration that does not rely on Kodiak being the central character.
Deliverables
4 branded comedy skits / Instagram Reels created through @CalebLivesOutside
Have a campaign in mind?
Kodiak and Caleb are available for select partnerships involving creator campaigns, sponsored content, UGC, outdoor and lifestyle video and photography, original music, and paid social creative.